Attualmente, vincere titoli costituisce solo una parte della ricerca del successo nel settore dello sport. Per rimanere campioni, le organizzazioni sportive di classe superiore si stanno trasformando in aziende tecnologiche di livello mondiale. Per superare i concorrenti dentro e fuori dal campo, le organizzazioni sportive devono massimizzare il valore della sponsorizzazione di anno in anno, pur continuando a offrire un'esperienza al di sopra delle aspettative ai propri tifosi. Abbiamo collaborato con alcuni dei più grandi nomi dello sport, sfruttando dati, tecnologie e funzionalità di gioco per aumentare la portata e creare un coinvolgimento sostenibile dei tifosi, aumentando al contempo le opportunità di monetizzazione.
Servizi
Dati aumentati
We bring the latest technologies to your business to make it data-driven across all departments: better athlete performance, boosting commercial revenue and efficiencies in the team and operations management. By providing timely in game data to the team, coaches and training staff are able to make split second and game winning decisions. Also, from scalable data lakes infrastructure, to data-based products and innovative data-as a service solutions, we turn data into value.
Coinvolgimento dei tifosi
Utilizziamo la tecnologia per generare nuove conversazioni e massimizzare la lealtà dei tifosi nuovi ed esistenti sfruttando i dati "zero-party" per generare interazioni iper-personali.
Fantasy ed E-Sport
Reach younger generations, build the future sports fans and retain existing ones by tapping into gaming. From building games, leveraging gaming strategies to connect your digital assets, to entering the Metaverse, we enable leagues and teams turn spectators into participants using cutting-edge participatory technology.
Accelerazione della sponsorizzazione
Mediante strumenti digitali all'avanguardia, forniamo ai tuoi partner la possibilità di massimizzare il ritorno sull'investimento degli accordi di sponsorizzazione e garantirne la ripetibilità.
Media
Raggiungi e coinvolgi nuovi segmenti di pubblico con i tuoi contenuti tramite l'intelligenza artificiale e trasmettili ai tuoi tifosi ovunque si trovino. Reinventa e offri esperienze al di sopra delle aspettative ai tuoi tifosi in un panorama in rapida evoluzione.
Sedi di nuova generazione
Attraverso un mix di realtà aumentata, sedute interattive, sostenibilità, riconoscimento delle immagini, edge computing e molto altro, gli stadi intelligenti non solo estenderanno l'esperienza fisica dello sport, ma la reinventeranno fornendo un nuovo modo di accedere all'evento, migliorandolo ed estendendolo.
APPLIED AI SPORTS
AI is changing the game
AI opens up new possibilities for the world of sports, from fan engagement to operational strategies, inviting new revenue streams and creating unparalleled fan experiences. Learn more by reading our report Applied AI Sports, AI is changing the game.
Dominate Every Field with Cutting-Edge Technology
Come stiamo già reinventando il settore
FIFA
La FIFA annuncia la partnership con Globant per un accordo FIFA+ e multi-torneo ad ampio raggio
LA CLIPPERS
Globant collabora con LA Clippers per promuovere la tecnologia che rende possibile l'esperienza dei tifosi dell'Intuit Dome
SPORTIAN
Globant e LaLiga raggiungono un accordo per creare una società tecnologica globale per reinventare il settore dello sport e dell'intrattenimento
Get a competitive advantage with our set of products
powered by Sportian
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Maker
Maker is a comprehensive sports CMS that empowers organizations to effortlessly create and manage their customized digital platforms. With e-commerce, gamification, ticketing, social media, and sponsor promotions integrated, our all-in-one solution allows for a seamless launch of your unique digital presence in the sporting goods wholesale and sporting goods retail industry. Our method, toolkit, and support package ensure a smooth and efficient process for building and maintaining your tailored digital platform.
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Content Protection
Protect your content globally with 360º defense. Content Protection offers broadcasters and rights holders cutting-edge cloud-based security services, safeguarding digital channels from audiovisual piracy and brand counterfeiting. Utilizing AI and machine learning, they detect and target illegal activity in real-time, swiftly removing unauthorized content through strategic alliances with major hosting platforms.
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Mediacoach
Elevate your team's performance and match content with our cutting-edge integrated solution for tactical, physical, and video data, enhancing game management with real-time monitoring of 600+ metrics and live alerts. An integrated video analysis platform provides instant access to data and video for informed decision-making. New data visualizations allow for viewing patterns of play and player fitness levels during live matches. Custom reports enable downloading individual player or team stats from any competition match.
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OTT Platform
Experience an exceptional multi-device OTT streaming platform, delivering live and VOD content worldwide in any language. Enjoy seamless integration across the web, app, and Smart TV, with modular architecture for adaptability, and monetize with advertising, pay-per-view, or subscription models. Own and operate your CMS effortlessly while advanced analytics provide valuable insights into fan behavior.
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Fantasy Gaming
Add a new dimension to your competition, compellingly combining gaming and real-world environments, creating an engaging experience for fans and sponsors. With global availability and multilingual support, sponsors gain new advertising spaces and data-driven campaigns for revenue generation. The platform offers monetizable services like in-game purchases, unique transfer opportunities, and imaginative marketing options for companies in the sports industry.
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Competition Management Apps
Streamline operations with cutting-edge digital solutions: AI-powered Calendar Selector for optimal match schedules, Kit Selector for seamless kit selection and upload, Matchday platform for real-time team management, Referee Hub for efficient referee assignment and match tracking, and Academy Manager for managing sports academies and tracking player data. Embrace AI, centralize information, automate processes, ensure multi-device compatibility, and leverage data analytics for enhanced performance.
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Business Intelligence & Analytics
Revolutionize your organization with cutting-edge sports data analytics. Our platform offers real-time insights from various sources, including stadium attendance, TV audiences, social media, and more. Personalized dashboards provide custom views of key metrics. Simplified reporting with clear visuals and competitor analysis using public data sources ensure you stay ahead of the game. Identify new trends and growth opportunities by analyzing your digital assets and comparing them to sports industry statistics.
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Transfer Tracker
Bring new sources of revenue with our groundbreaking solution empowering football clubs to generate sustainable growth. Utilizing advanced big data analytics, football entities can uncover owed compensation payments for players trained in their academies. Our ongoing consultancy handles the entire claim process, delivering bespoke reports of eligible transfers. Proven results with Sevilla FC for over 2 years.
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Tyche: anti-match fixing
Stay ahead of the game and protect the integrity of sports with our advanced technology. Our cutting-edge system combines the power of neural networks and expert analysts to monitor global betting markets in real time, detecting potential match-fixing incidents. With access to vast historical match data and analyzing over 800,000 daily registrations from top betting companies, alerts are generated when suspicious betting patterns emerge.
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Alcuni dei clienti con cui lavoriamo
Contenuti in primo piano
Tech Trends - Sports Edition
È tempo di reinventarsi nello sport. I nostri esperti di dati, ludicizzazione, o gamification, blockchain e gestione aziendale sono qui per spiegare come la tecnologia sta sconvolgendo il settore dello sport e sta cambiando l'esperienza dei tifosi in modo definitivo. Scopri le tendenze che la tua azienda deve conoscere.
AI and sports, a "match" made in heaven
Unscripted Tech is a Globant original podcast about the trends reshaping the technology landscape... and how we respond to them.
Some teams and coaches use artificial intelligence to improve performances and broadcast sporting events. The technology and the data are already there, but the AI game is just beginning. Tania Salarvand, Senior EVP, Strategy & Growth at Globant, and Gonzalo Zarza, Chief Data Officer at La Liga Tech Globant discuss how AI impacts our sports experience in this episode.
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