Globant Named a Leader in the IDC MarketScape: Worldwide Media Consultation, Integration, and Business Operations Cloud Service Providers

• The report spotlights Globant's thorough capabilities in media production, distribution, and monetization, alongside strategic business service partnerships. 

• As a unified provider for media organizations, Globant delivers end-to-end services from strategy and design to deployment, training, and post-launch support. Their offerings, including monitoring, are available as both SaaS and managed services, ensuring advanced AI-driven media solutions and enriched video experiences that heighten user engagement and monetization on various devices.
  
   

SAN FRANCISCO – September 10, 2024 — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has been recognized as a Leader in the IDC MarketScape: Worldwide Media Consultation, Integration, and Business Operations Cloud Service Providers 2024 Vendor Assessment (July 2024, IDC #US51752224)

This acknowledgment highlights Globant's significant contributions to the media and entertainment (M&E) industry, which the IDC MarketScape describes as being at "an inflection point in its transition to cloud services."

The report also highlights Globant's Media and Entertainment Studio's role in offering advanced AI media services to stay ahead in the competitive market, along with the company's focus on designing, building, and launching premium video experiences across various consumer devices to drive user engagement and increase monetization. Additionally, it emphasizes Globant's collaboration with studios, media, production companies, sports leagues/teams, and gaming studios, including many of the most notable names in media.

“This recognition as a Leader in media and entertainment reflects our record, experience and ambition to keep on supporting global organizations to have winning strategies to manage and deliver content,” said Diego Tártara, Chief Technology Officer of Globant. “We will continue to offer a comprehensive set of services that deliver on key themes such as profitability, consolidation, efficiency, and reinvention throughout the business cycle.”

The IDC MarketScape report highlighted Globant's comprehensive expertise spanning the entire ecosystem of production, distribution, and monetization. This experience, coupled with the company's alliances in enterprise business services, enables media organizations to collaborate with a one-stop provider. Globant offers a range of services from strategic planning and design to deployment, training, and ongoing support post-launch, as well as monitoring, available through both Software as a Service and managed services options.  

"Globant aims to deliver exceptional quality and ensure seamless experiences. It helps media companies elevate their platforms with cloud-based AI technologies and the versatility of everything-as-a-service (XaaS) models. The company's expertise enables media and sports companies to seamlessly navigate change and deliver powerful experiences for audiences," said Alex Holtz, Research Director of WW Media and Entertainment Digital Strategies of IDC.

Previously, Globant was named a Leader in the IDC MarketScape: Worldwide Artificial Intelligence Services 2023 Vendor Assessment, a Leader in the IDC MarketScape: Worldwide Software Engineering Services 2023 Vendor Assessment, and a Leader in the IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment.

You can check the full report here. 

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About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We dare to digitally transform organizations and strive to delight their customers.

• We have more than 29,100 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.

• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com  

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For more information, visit www.globant.com. 

IDC MarketScape y Globant