Globant Releases Innovative Advanced Video Search Tool Leveraging Google Cloud’s Gemini Models

• The AI-powered video search tool allows users to instantly search for specific clips, images, and moments within vast video libraries. 
• This solution helps audiences find the content they need with the best-quality results using Google's state-of-the-art AI models: Vertex AI + Gemini.
• Through a semantic search interface, it automates content discovery and enhances efficiency by reducing manual effort

SAN FRANCISCO –  October 1, 2024 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced today the launch of its state-of-the-art AI-powered Advanced Video Search (AVS) tool powered by Google Cloud’s Gemini models. This solution is designed to transform the way media companies, sports organizations and enterprises manage and search through video content. 

The demand for efficient video search solutions has grown as media companies need help managing extensive content libraries, but traditional solutions often fall short. To bridge this gap, Globant’s AVS leverages AI to allow users to instantly search for specific clips, images, and moments within vast video libraries. Whether text-based queries or image-based searches, AVS offers a seamless experience to find the exact content needed – from identifying key frames in live sports broadcasts to locating precise video moments for advertising, training and more.

“As generative AI continues to redefine search capabilities, Globant expects Advanced Video Search to play a pivotal role in how enterprises and media companies leverage and manage video content,” said Diego Tártara, Chief Technology Officer at Globant. “With video rapidly overtaking text as the primary medium for information consumption, tools like AVS are set to redefine how we interact with video content – whether for entertainment, education or commerce.” 

“Media & Entertainment companies face mounting challenges – rising consumer expectations, escalating content creation costs, and the need to adapt their business models to an ever-changing landscape. Globant's AVS solution combines the power of Google Cloud's enterprise AI platform and Gemini models with Globant's deep digital implementation expertise. This isn't simply about technology – it's a clear demonstration of how AI and innovation can be harnessed to tackle industry-specific hurdles and deliver tangible business results for customers worldwide,” said Albert Lai, Global Director for Media & Entertainment at Google Cloud. 

“Our Advanced Video Search solution is more than just a search tool; it’s an engine for unlocking value from video archives, drastically improving their value, boosting the efficiency of workflows, and enabling precise, contextualized content delivery,” said Diego Fernandez Brihuega, SVP & Technology Lead for Globant’s Google Cloud Studio.

Globant developed AVS to address the challenges media professionals face when curating highlight reels, creating targeted advertisements or quickly finding specific frames within video footage. Key use cases and benefits include:

• Sports Highlights: Sports highlight packages traditionally require large teams to manually comb through footage to identify key moments. AVS automates this process, searching for penalties in a soccer game, significant plays or specific athletes, making it invaluable for sports media companies.

• Advertising & Product Placement: AVS enables advertisers to find the most contextually relevant moments for ads within a video. For example, during an emotional scene in a movie, advertisers can avoid placing an upbeat ad, ensuring the ad aligns with the content’s tone. AVS can also track when specific logos or trademarks appear on screen, aiding brand visibility and sponsorship analysis. 

• Training and Education: Whether it’s corporate training videos or educational content, users often only need to revisit specific segments. AVS allows them to instantly locate and access those moments without having to scrub through lengthy videos. 

Unlike other solutions, Globant’s AVS stands out with its unique combination of a robust custom-developed model and Gemini large language model (LLM) capabilities. This powerful combination provides broad knowledge while also allowing for customized content layers, ensuring the solution meets the diverse industry needs of video/catalog processing and monetization. With Globant’s AVS, you can benefit from the flexibility and adaptability necessary to cater to specific requirements in the industry.

Globant is a strong collaborator with Google Cloud, working with Google Cloud-certified engineers around the world. In 2023, Globant launched its Google Cloud Studio, a business unit with a dedicated team of experts containing deep and wide reach in Google Cloud products. Globant was recognized with the Google Cloud Industry Solution Service Partner of the Year Award for Media & Entertainment two years in a row (2023 and 2024). 

Globant was also recently recognized as a Leader in the IDC MarketScape Worldwide Media Consultation, Integration, and Business Operations Cloud Service Providers 2024 Vendor Assessment (July 2024, IDC #US51752224). 

The AVS solution is fully developed and available for implementation across various industries. For more information, visit www.globant.com. 

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About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We dare to digitally transform organizations and strive to delight their customers.

• We have more than 29,100 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.

• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

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For more information, visit www.globant.com.

AI-powered Advanced Video Search (AVS) tool