Automotive

Reimagining mobility with AI and emerging tech to elevate the customer experience.

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The way we work

We harness the power of AI and draw upon our vast cross-industry expertise to elevate the customer experience and drive revolutionary transformation in the automotive sector.

  • Services


    Vehicle AI-Driven Infotainment

    Vehicle AI-Driven Infotainment

    We help our clients implement and boost their In-Car Experience, Entertainment, and Education through AI Agents that provide all the assistance you need to enjoy your mobility requirements.


    Mobile Customer Engagement

    Mobile Customer Engagement

    We increase customer engagement with designed personalized marketing content, engaging digital experiences, and real-time data analysis.


    Mobility & Games

    Mobility & Games

    We help our clients boost new revenue streams through the development and launch of gaming platforms, product showcases, virtual venues and events, and even virtual immersive training.


    Connected Mobility

    Connected Mobility

    Unlock the power of the vast data lake to build intelligent, personalized features and revenue-generating mobility services.
     


    Manufacturing & Supply Chain

    Manufacturing & Supply Chain

    Implement AI and machine learning to process all supply chain information to track and trace the entire production process with unparalleled efficiency.


    Software-Defined Vehicle

    Software-Defined Vehicle

    Vehicles are now supercomputers, and software is the new fuel. We help OEMs and mobility companies implement software architecture to better access, understand, use, and update services necessary for new mobility solutions.


    Digital Twins & Product Engineering

    Digital Twins & Product Engineering

    Reduce time to market by empowering product developers and engineers to solve complex problems using high performance computing, model-based design, and large-scale parallel simulations.


    OEM Scale Delivery

    OEM Scale Delivery

    Innovation at the speed of the customer requires a new level of business and cultural agility. We bring proven ability in operational agility and speed to help our clients achieve progressive business models at a global scale.


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AI-powered solutions in Automotive

Harnessing our cross-industry knowledge and deep AI expertise to solve real-world challenges and unlock new opportunities in the automotive industry.

Digital Twin for Manufacturing

The complexity of building a car involves around 30,000 parts from different global suppliers. Managing such a complex task is labour intensive. AI can be applied to ensure access to information and insights is faster.

Enhanced In-Car Interaction Experience

GenAI can transform the customer experience in many ways—even within the car itself. Many leading OEMs are already leveraging GenAI to create interactive, personal, and immersive in-vehicles assistants to help customers understand the car’s features, customize settings, and even improve their ability to interact with assisted-driving systems.

Online Sales and Digital Transformation for Dealers

We use AI to help dealers adapt to online sales and shift customer behavior by personalizing marketing, offering chatbot support, analyzing data for sales opportunities, and streamlining digital processes. Tools as AI-powered chatbot assistants can answer questions, share vehicle information, and schedule test drives, boosting customer engagement and lead generation.

Our trusted partners

 

We work with some of the world's most relevant partners, delivering business results and setting new industry standards.

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The automotive industry is no longer defined only by metal and machinery – today, it's also about the software, the data, and the direct customer relationship. Our mission is to build the integrated digital ecosystems that make this transformation possible, help you reclaim the customer journey, and turn vehicles into connected platforms. The future is software-defined, and we are ready to build it with you!

Santiago Noziglia

CEO Retail, CPG & Automotive AI Studio

Featured content

Exploring Breakthroughs in Automotive Transformation

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Driving beyond the limits with AI

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Move Your But Report | Automotive

Discover the five main roadblocks to AI adoption in the automotive industry and Globant's approach to accelerating digital transformation.

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How AI is Steering the Wheel Toward Seamless Innovation

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AI Reinvention _ Automotive

AI Reinvention Report | Automotive

See how AI is transforming automotive—from driver experiences to the entire value chain. Download the report!

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Driving change forward in the Automotive Industry

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Applied AI Report | Automotive

Get valuable insights into how AI can transform user experience with this new report.

Stay up to date with us
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Case Study

Nissan: Reinventing CX with Customer 360°

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