Globant Partners with Formula 1®
This partnership promises to reinvent the fan experience and drive innovation within the world of motorsports. Together, we're crafting top-tech solutions poised to redefine how teams compete and elevate fan interaction to unprecedented levels during the thrilling Grand Prix events
The way we work
We redefine the game with cutting-edge technology and AI-driven solutions. Our top-tier expertise enables us to deliver unparalleled experiences for fans and teams in the world of sports.
Services
Augmented Data
We integrate cutting-edge technologies into your business across all departments: enhanced athlete performance, increased revenue and efficient team management. Our timely in-game data empowers quick, game-winning decisions. From scalable data infrastructure, to innovative AI solutions, we turn data into a strategic asset for sports industry companies.
Fan engagement
We utilize technology to generate new conversations and maximize loyalty with new and existing fans by leveraging zero-party data to generate hyper-personal interactions.
Fantasy and E-sports
Reach younger generations, build the future sports fans and retain existing ones by tapping into gaming. From building games, leveraging gaming strategies to connect your digital assets, to entering the Metaverse, we enable leagues and teams turn spectators into participants using cutting-edge participatory technology in the sports industry.
Sponsorship acceleration
Utilizing cutting-edge digital tools, we empower your partners to maximize the return on investment of sponsorship deals and ensure repeat business.
Media
Reach and engage new audiences with your content through AI and stream it to your fans wherever they are. Reinvent and overdeliver in a rapidly changing landscape in the sports industry.
Next Gen Venues
Through a mix of augmented reality, interactive seating, sustainability, image recognition, edge computing, machine learning models, and more, smart stadiums will not only extend the physical experience of sports but reinvent it by providing a new way of accessing the event, enhancing and extending it in the sports industry.
Get a competitive advantage with our set of products powered by Sportian
Maker
Maker is a comprehensive sports CMS that allows organizations to easily create their own digital platforms and manage them collectively. The all-in-one platform integrates e-commerce, gamification, ticketing, social media and sponsor promotions to create digital assets that are impactful to the fan, while generating new commercial opportunities.
Some of the clients we work with
Business Reinvention Stories
Powering AI-Solutions to the world-class brands in sports industry
Featured content
Exploring Breakthroughs in Sports Transformation
AI Studio
Media & Entertainment Studio
How does technology help sports?
Technology is transforming the sports world by optimizing performance, enhancing fan engagement, and streamlining operations across teams and organizations.
- Enables real-time performance tracking through IoT and wearables
- Optimizes training programs with data analytics
- Enhances fan engagement with immersive experiences (e.g. AR/VR)
- Informs smarter coaching decisions through AI-driven insights
- Automates venue and event operations for greater efficiency
How is AI impacting sports?
Artificial Intelligence is redefining how teams train, compete, and connect with fans, unlocking powerful new capabilities on and off the field.
- Predicts injuries and monitors recovery with data-driven models
- Identifies top talent through intelligent scouting tools
- Automates content creation and highlight generation via Computer Vision
- Personalizes fan experiences with AI-powered recommendations
- Analyzes sentiment and fan behavior in real time
How does Globant's data help improve athlete performance?
By connecting data, platforms, and AI, Globant enables sports organizations to unlock deep insights that support high-performance strategies for athletes.
- Centralizes performance data from multiple sources
- Uses AI to detect patterns and improvement opportunities
- Delivers real-time feedback for coaches and athletes
- Simulates performance with Digital Twin technology
- Integrates biometric and behavioral analytics
LET’S GET TO WORK
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