Utilizing AI to its fullest potential, marketers are amplifying customer interaction, tailoring content, and foreseeing consumer actions. This AI integration is reshaping marketing approaches and methodologies, embraced by the industry for its immense benefits. By crafting AI-powered insights, marketing is propelled by heightened engagement and an expanded realm of creative opportunities.

Unscripted Tech is a Globant original podcast about the trends reshaping the technology landscape... and how we respond to them. For six episodes, we talk with Globers about how artificial intelligence is changing the game for companies across all industries. Host: Rebecca Reed, Digital Marketing Strategist at Globant.