We facilitate change and drive growth
Our understanding of consumer behavior will challenge your thinking, change your culture, and close the gap between your customers and your business.
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Practices
Customer Insight
We use qualitative and quantitative studies into needs, wants, expectations and ideals to predict future customer states, allowing clients to make smarter strategic decisions. Services include co-insight sessions, lab based, ethnographic, surveys, forms, behavioral tracking and trend analysis and large scale quantitative studies.
Behavioral Change
Understand and influence user behavior, through the science of collaboration, research and insight to drive process-oriented human, environmental and systems change. From channel shift for transport to crime reduction for civic services and smarter health care, our clients are changing the world for the better.
Product Innovation
Customer-centered rapid evaluation and enhancement of new propositions and existing products through an agile design and iteration process: - Heuristic evaluation - Concepting and story-boarding - Low and high-fidelity prototyping - Lab and guerilla testing. All run with customer and client collaboration sessions, on-site or off-site.
DESIGN THINKING
A unique way to enable stakeholders to ‘think like a customer’ and collaboratively develop a shared vision of the ideal future state for the business and customer: - Co-discovery and co-design - Empathy mapping - Experience/journey mapping - Lego Serious Play - Vision setting
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